Xiamen Jihong Co.,Ltd. (SHE: 002803) has released its preliminary financial results for the first half of 2026, projecting a significant year-on-year increase in net profit.

The company anticipates that its net profit attributable to shareholders will range between 154 million yuan and 177 million yuan, representing growth of 30% to 50% compared to the same period last year.

During the reporting period, the company's cross-border social e-commerce business has achieved robust growth. While solidifying its position in core markets such as Southeast Asia and Northeast Asia, it has actively expanded into new regions including Europe. The implementation of a partner program has facilitated the continuous export of its mature operational capabilities, leading to an overall expansion in revenue scale.

Leveraging its full-industry-chain digital advantages, the company has achieved deep integration between its business system data and major overseas social media platforms. This has enabled its operational models to self-optimize through ongoing training and application, resulting in a continuous improvement in advertising conversion rates and a decrease in marketing expenses as a proportion of total revenue.

Furthermore, the adoption of intelligent operations has enhanced management efficiency. Increased per-capita productivity has helped dilute unit costs, thereby boosting profitability. These factors have collectively driven the steady growth of the cross-border social e-commerce segment.

For the first half of 2026, the cross-border social e-commerce business is expected to report a net profit surge of 140% to 160% year-on-year. This strong performance is projected to contribute to a 70% to 90% increase in the company's total net profit attributable to shareholders.