On August 20, BUSYMING rose 3.05% in regular trading, trading at 405.4 HKD/share, with turnover of approximately 40.78 million HKD. The stock rebounded after two consecutive sessions of decline triggered by the subsidiary Zhao Yiming brand weighing controversy.

On the news front, the company announced that its board of directors will convene on August 24 to review interim results for the six months ended June 30 and consider declaring an interim dividend. The approaching earnings window lifted market expectations. Meanwhile, Huachuang Securities initiated coverage with a Strong Buy rating and a target price of 580 HKD, while Macquarie maintained its Outperform rating with a target price of 592 HKD, projecting first-half revenue growth of 55% year-over-year and full-year new store openings of 6,500 to 7,000.

BUSYMING operates two major brands, Snacks Are Busy and Zhao Yiming Snacks. Its signed store count has surpassed 30,000, making it the first leisure food and beverage chain in China to reach that scale.

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