WL DELICIOUS (09985) surged over 6% in afternoon trading, reaching a 5.87% gain at the time of writing, with shares trading at HK$11.19 and a turnover of HK$38.16 million.

The rally follows the "Healthy Snacks New Initiative・Super Ingredient Konjac Delight" conference held on December 10 in Xishuangbanna, Yunnan. The event brought together nutrition experts, industry association representatives, supply chain participants including WL DELICIOUS, and media to explore the transformation and future opportunities in the konjac industry.

During the conference, the report "Development and Research of China's Konjac Food Industry" was officially released. Compiled by the Konjac Research Center of Southwest University, the Food and Drug Industry Development and Supervision Research Center of the Chinese Academy of Social Sciences, Xinhua News Agency, and the Konjac Branch of the Chinese Society for Horticultural Science, the report signifies the konjac industry's entry into a new phase of standardized and value-driven development.

The report highlights that konjac food consumption in China has shifted from "single-scenario, niche demographics" to "diverse scenarios, broad consumer groups," characterized by health-conscious, youthful, and convenience-driven trends. Spicy flavors, konjac tripe products, and the WL DELICIOUS brand emerged as the top three focal points for media and consumers. WL DELICIOUS garnered 51 monthly media mentions, four times the industry average.

Guosen Securities previously noted that the company has built a competitive moat through its category-brand strategy, enjoys a longer operational lifecycle than most snack companies, and currently benefits from confirmed growth opportunities in the konjac segment.