What Drives New China Life Insurance's Bancassurance Channel Competitiveness? Vice President Wang Lianwen: Foundation, Spirit, and Capability

Deep News
2025/08/29

On August 29, New China Life Insurance Company Ltd. held its 2025 interim results presentation. Vice President Wang Lianwen highlighted that while market competition intensifies, China's bancassurance sector demonstrates robust development resilience and vitality. New China Life Insurance's bancassurance operations, leveraging strategic agility and distinctive resource advantages, have emerged as a crucial engine driving both value and scale growth for the company.

Addressing the core competitiveness of the bancassurance channel, Wang Lianwen elaborated using three key concepts: "Foundation, Spirit, and Capability":

The first concept is Foundation. "Foundation represents our roots, heritage, and fundamental base," Wang emphasized. New China Life Insurance stands as a pioneer in China's bancassurance business. Through more than two decades of dedicated cultivation, the company has established a nationwide network and earned a trustworthy brand reputation. Currently, the company maintains agency partnerships with 52 banks, building long-term stable cooperative relationships with state-owned major banks, joint-stock banks, and regional commercial banks. During the transformation period, the company continues to secure support from additional banking partners, forming the cornerstone of market success.

The second concept is Spirit. "Spirit encompasses the soul and essence of our operations," Wang noted. New China Life Insurance's bancassurance workforce demonstrates strong learning capabilities, quick responsiveness, and efficient execution. The management team consistently maintains competitive awareness, innovation genes, and strategic resilience. "Our professionalism serves as our soul, precision as our courage, and the spirit to seize opportunities as our essence" — proactively pursuing opportunities while courageously facing challenges. This "loyal, dedicated, and responsible professional team of New China Life Insurance" dedicates itself to serving channels and customers, earning widespread recognition in the market and becoming the company's distinguished signature across China, providing the spiritual foundation for flourishing business development.

The third concept is Capability. "Capability refers to capacity level, empowerment, and competence," Wang explained. Facing new competitive dynamics, the company is fully committed to advancing market-oriented, professional, systematic, and refined reforms, striving to achieve high-level, high-standard development. This transformation also empowers the bancassurance channel with greater momentum, allowing it to fully benefit from the company's reform and development dividends.

Wang emphasized that "Foundation, Spirit, and Capability" not only represent a vivid testament to New China Life Insurance's bancassurance past achievements but also provide solid support for future steady growth.

"We firmly believe that China's bancassurance market holds broad prospects, and New China Life Insurance's bancassurance future is even more promising," Wang concluded.

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