Shares of Levi Strauss & Co (LEVI) surged 9.98% in pre-market trading on Friday, following the company's impressive second-quarter results and raised full-year guidance. The iconic jeans maker demonstrated resilience in the face of ongoing tariff uncertainties, beating analyst expectations and showcasing strong growth across various segments.

For the second quarter, Levi Strauss reported adjusted earnings per share of $0.22, significantly surpassing the analyst consensus of $0.13. Revenue rose 6% year-over-year to $1.45 billion, outperforming analyst estimates of $1.37 billion. The company's performance was particularly strong in Europe, where net revenue increased by 14% on a reported basis, and in its direct-to-consumer segment, which saw an 11% rise.

In light of these robust results, Levi Strauss raised its fiscal 2025 outlook. The company now projects annual revenue growth of 1% to 2%, a notable improvement from its previous forecast of a 1% to 2% decline. Additionally, it lifted its annual adjusted earnings per share guidance to between $1.25 and $1.30, up from the previous range of $1.20 to $1.25. This positive revision comes despite ongoing tariff concerns, with the company effectively managing its diverse sourcing network to mitigate impacts.

The strong performance and optimistic outlook have prompted several analysts to upgrade their ratings and increase price targets for Levi Strauss. Telsey Advisory Group raised its price target to $24 from $21, while JPMorgan increased its target to $23 from $18. The positive sentiment from Wall Street further fueled investor enthusiasm, contributing to the stock's significant pre-market rally.