XIAOCAIYUAN (00999) saw its shares rise more than 5%. As of writing, the stock was up 5.08% to HK$6.62, with a turnover of HK$14.1113 million.

Recent reports indicate that the company has experienced a significant increase in same-store in-store dining traffic since the beginning of this year. The annual membership program "88VIP," launched within the past four months, has contributed to a rise in the repurchase rate, with the cumulative member repurchase rate reaching 46.48%.

Multi-channel customer acquisition efforts have driven new customer growth higher than last year's levels, while the consumption frequency of existing customers has also increased. By the end of April, in-store dining traffic at XIAOCAIYUAN's same stores had grown by 450,000 visits.

This marks the first time the company has publicly disclosed its in-store dining performance outside of its annual report since discontinuing discount activities on food delivery platforms.

A previous research report from Guosen Securities noted that the company's stock price experienced a significant correction over the past half-year, primarily due to proactive price reductions and controls on its delivery business, which slowed the recovery pace of same-store revenue. Looking ahead to 2026, the company's store expansion pace is expected to remain steady. Following the implementation of its new membership system, it is anticipated to strengthen the consumption loyalty of in-store dining customers. As various operational optimization measures gradually take effect, the company's same-store performance is expected to steadily stabilize and recover. Subsequent tracking will be needed on the progress and actual results of store expansion, membership operations, and cost-reduction and efficiency-improvement measures.