BYD Company Limited, traditionally recognized as an engineering-focused automaker, is now enhancing its emphasis on user emotional experience. Through its year-long "Emotional Dopamine" initiative for 2025, BYD aims to ensure that every user feels the warmth behind its technology throughout the vehicle ownership cycle. This effort transforms the identity of a "BYD owner" into a label combining both premium value and personal satisfaction, merging advanced engineering with heartfelt care.
The ultimate purpose of technology lies in serving people and empowering emotions. BYD's thoughtful approach—from vehicle delivery ceremonies to user activities, and from product functionality to user benefits—is not superficial. Instead, it is deeply rooted in fundamental technological innovations that translate user needs into tangible experiences.
To fully satisfy users' passion for driving and foster a unique Chinese automotive culture, BYD has invested 5 billion yuan in building all-terrain professional racetracks. This supports the "One Million on the Track" campaign, allowing more people to experience racing culture and driving pleasure while showcasing the exceptional appeal of new energy technology and products.
If technology forms the foundation of emotional value, the expansion of ecosystem benefits extends this warmth beyond vehicle usage. BYD understands users' pursuit of a quality lifestyle and continuously upgrades the owner ecosystem—evolving from "selling a car, making a friend" to "providing a quality way of life." Each choice becomes a key to unlocking a better living experience.
Notable cross-sector collaborations by BYD in 2025 include partnering with Midea for two-way connectivity between home and vehicle, integrating JD.com into the BYD app to enrich the points ecosystem, and teaming up with Fosun Tourism Group to offer owners high-level membership benefits at premium destinations such as Atlantis Sanya and Club Med. Additionally, BYD has become the first Chinese automaker to collaborate globally with Legoland, creating benchmark family travel experiences. These ecosystem expansions are not mere co-branding exercises but are precisely tailored to meet the needs of millions of users, continually enhancing the sense of value and privilege associated with being a BYD owner.
BYD's emotional engagement extends beyond products and ecosystems to include face-to-face interactions. Events such as the "Dynasty Gala" and official club gatherings allow owners to witness the brand's global expansion, experience track driving, explore cultural roots, and enjoy family moments. The Ocean model's fourth-anniversary celebration brought together young fans, while collaborations with trendsetting experience ambassadors created memorable global events. The Fang Cheng Bao community, from user conventions to off-road adventures and public welfare initiatives, embodies the spirit of "buying a car, gaining a group of friends." Denza owners have journeyed together from desert challenges to annual galas and family banquets, co-creating a new standard for luxury mobility. Yangwang engages entrepreneurs through its Business Research Institute and fosters user-driven product development via direct feedback sessions and annual owner forums.
BYD's after-sales "Sincere Service" ensures peace of mind for owners, with technicians offering timely assistance even in harsh conditions and service centers providing care during holiday travels—shifting from reactive support to proactive关怀.
This commitment to companionship is reflected not only in joyful daily interactions but also in a shared responsibility for green mobility. Every BYD owner's eco-friendly travel contributes to a sustainable future.
As technology advances and the ecosystem expands in the coming year, BYD is expected to deliver more delightful experiences for its owners, ensuring that every journey and every lifestyle moment is filled with steadfast happiness and fulfillment.