(Source: Shenzhen Automotive Electronics Industry Association) To further guide Shenzhen enterprises in understanding Southeast Asia's intellectual property (IP) protection laws and practices, and to support their strategic IP planning and risk management needs in Singapore and Southeast Asia, the Shenzhen Market Supervision Administration and the China Council for the Promotion of International Trade (CCPIT) Shenzhen Committee will jointly organize a training session titled "Southeast Asia IP Strategy and Risk Management" on November 21, 2025 (Friday).

1. **Training Theme**: Southeast Asia IP Strategy and Risk Management

2. **Training Time**: November 21, 2025, 2:00 PM – 5:00 PM

3. **Training Format**: On-site training

4. **Training Venue**: Multi-function Hall, 1st Floor, Shenzhen Market Supervision Administration (Gongshang Wujia Building, No. 7010 Shennan Avenue, Futian District, Shenzhen)

5. **Organizers**: - Hosted by: Shenzhen Market Supervision Administration, CCPIT Shenzhen Committee - Organized by: Shenzhen Intellectual Property Protection Center - Co-organized by: Shenzhen Overseas IP Protection (Singapore) Workstation, CCPIT Mediation Center Greater Bay Area Center, Beijing Jiaquan IP Agency Co., Ltd. - Supported by: Singapore Patex Asset Management Co., Ltd., Zhongzhi Shende IP Operation and Management (Shenzhen) Co., Ltd.

6. **Target Audience**: Business leaders, IP and legal department heads, brand and marketing managers, and key personnel from Shenzhen-based enterprises planning to expand or already operating in international markets.

7. **Training Content**: - (1) Trademark Strategy and Protection in Southeast Asia - (2) Cross-border IP Dispute Resolution: Overview and Practices in Southeast Asia - (3) Technological Innovation and IP Commercialization in Southeast Asia

8. **Expert Speakers**: - **(1) Topic: Trademark Strategy and Protection in Southeast Asia** **Speaker: Tan Yaqi** Partner at Beijing Jiaquan IP Agency Co., Ltd., with nearly 10 years of experience in international trademark representation. Specializes in trademark protection for Chinese enterprises in Southeast Asia, North America, the Middle East, and Oceania, handling cases involving trademark opposition, cancellation, invalidation, litigation, and negotiation. Author of articles such as "Highlights of Indonesia’s 2017 Trademark Law Amendments" and "How to Combat Counterfeits in Thailand: Lessons from Luckin Coffee’s Case."

- **(2) Topic: Cross-border IP Dispute Resolution: Overview and Practices in Southeast Asia** **Speaker: Yang Wenting** Business Director at CCPIT Mediation Center and Assistant Secretary-General of its Greater Bay Area Center. Holds an LL.M. from Renmin University and is currently pursuing a Ph.D. in International Law at Wuhan University. Actively involved in revising mediation rules, international mediator training, and commercial mediation theory. Has handled over 50 domestic and cross-border commercial mediation cases, including IP, trade, and finance disputes. Collaborates with JAMS (U.S.), Singapore Law Society, and Singapore International Mediation Institute to promote commercial mediation.

- **(3) Topic: Technological Innovation and IP Commercialization in Southeast Asia** **Speaker: Fan Shiliang** CEO of Singapore Patex Asset Management Co., Ltd., Director of the National IP Operation (Shenzhen-Hetao) International Technology Transfer Platform, and Founder/Chairman of Singapore Tingbusu Technology Innovation Co., Ltd. Holds a Ph.D. in Chemistry from Université de Montpellier (France) and specializes in commercialization of deep-tech innovations in new materials, healthcare, and embodied AI. Serves as a technology transfer advisor to leading institutions like the National University of Singapore and the Hebrew University of Jerusalem. Has assisted over 20 international deep-tech startups in entering China, with two achieving unicorn status and raising over $30 million through his strategies.

9. **Registration Link**: [To be provided]

10. **Contact Information**: - Contact Persons: Ms. Jin, Mr. Sun - Phone: 0755-86968272, 86708743

**Note**: Due to limited parking availability near the venue, attendees are encouraged to use public transport to ensure punctuality.

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