ICBC Introduces "Gongying Yanxuan" Brand to Enhance Fund Sales Services

Deep News
05/08

Industrial And Commercial Bank Of China Limited has recently launched a new fund sales service brand named "Gongying Yanxuan." The initiative focuses on client profitability, leveraging professional investment research capabilities to establish a pyramid-style selection system for publicly offered funds. It also introduces full-cycle investment support services, creating a new model for fund sales that integrates product selection, risk management, and customer service.

The "Gongying Yanxuan" brand has developed quantitative standards, such as returns and drawdowns, tailored for client comprehension and frontline sales. It provides equity allocation recommendations and collaborates with partner institutions to build and maintain a series of product pools. The initial launch includes two product series, "Anying" and "Zhiying," designed to meet different investment needs. The "Anying" series focuses on fixed-income and fixed-income-plus products, emphasizing controlled drawdown risks to support steady asset growth. The "Zhiying" series targets equity index products, offering carefully selected index and enhanced-index funds as aggressive return-enhancement tools for clients seeking higher yields.

It is reported that Invesco Great Wall Fund, a leading multi-asset management expert in equity investment, has several products included in the "Anying" series. These include Invesco Great Wall Stable Income, Invesco Great Wall Jingyi Dual Advantage, Invesco Great Wall Robust Growth, and Invesco Great Wall Conservative Pension Target One-Year Holding. All four funds are allocation-oriented products, covering fixed-income-plus funds and FOFs with varying risk-return characteristics. In recent years, Invesco Great Wall's fixed-income-plus and FOF businesses have advanced rapidly, supported by solid investment research capabilities, forward-looking product line strategies, and a collaborative research culture.

According to Wind data, Invesco Great Wall Jingyi Dual Advantage and Invesco Great Wall Robust Growth are secondary bond funds, while Invesco Great Wall Stable Income is a primary bond fund. Invesco Great Wall Conservative Pension Target One-Year Holding is an FOF. As of April 30, 2026, the one-year returns for the fixed-income-plus products were 11.57%, 10.74%, and 6.26%, respectively. The FOF recorded a one-year return of 3.73%, with maximum drawdowns of 1.72%, 1.74%, 2.23%, and 1.13% during the same period, compared to benchmarks of 1.51%, 4.35%, 3.78%, and 6.70%.

The launch of ICBC's "Gongying Yanxuan" brand not only introduces a clearly stratified product system with defined standards but also aims to establish a comprehensive, multi-dimensional fund sales service framework. In terms of customer service, the bank will collaborate with partners to provide professional, personalized investment support through three types of guidance and seven key scenarios via its mobile banking open wealth community. Future plans include optimizing the mobile banking fund channel, setting up a dedicated "Gongying Yanxuan" section, and enabling features such as label filtering, performance comparison, scheduled investment reminders, and one-click purchasing. These efforts are intended to create an integrated service experience connecting channels, the brand, and clients, enhancing convenience and satisfaction.

ICBC remains committed to a client-centric approach, and the introduction of the "Gongying Yanxuan" brand represents a key step in deepening its wealth management business transformation. Moving forward, the bank will use this initiative to strengthen professional investment research capabilities, refine product systems and service mechanisms, and collaborate with various partners to improve client investment outcomes. The goal is to help investors achieve long-term, stable wealth growth by ensuring they "feel the benefits and reap the rewards" on their wealth management journey.

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