MIXUE GROUP's Craft Beer Brand Fulu Jia Appoints Lu Han as Global Ambassador Following 300 Million Yuan Acquisition

Deep News

03/18

On March 18, the craft beer brand "Fresh Beer Fulu Jia," controlled by MIXUE GROUP, announced that artist Lu Han has become its first global ambassador.

Corporate information platform data shows that Henan Fresh Beer Fulu Jia Liquor Co., Ltd. was established in 2024. The company primarily operates in the manufacturing of alcoholic beverages, drinks, and refined tea, with a registered capital of 50 million yuan.

Previously, MIXUE GROUP invested 285.6 million yuan to subscribe to a 51% stake in Fresh Beer Fulu Jia's expanded registered capital. Additionally, MIXUE GROUP signed a share transfer agreement with an independent third-party shareholder to acquire a further 2% of the expanded registered capital.

MIXUE GROUP now holds a total of 53% of the shares in Fresh Beer Fulu Jia, making the beer company a non-wholly-owned subsidiary of the group.

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