During the spring product launch event for the 2026 new-generation SU7, Xiaomi introduced an adorable magnetic NFC toy figurine specifically designed for the vehicle. The toy, priced at 79 yuan, comes with a built-in NFC chip that allows users to switch between different cute pet themes with a simple tap.

Xiaomi Group founder Lei Jun commented on the positive reception, particularly from female car owners, following the product's release. He expressed hope that other toy manufacturers would develop more magnetic accessories compatible with the SU7 model.