Recently, the China Enterprise "Going Global" Comprehensive Service Center and the Consulate General of Brazil in Guangzhou jointly hosted the "Guangdong Province Service Enterprise 'Going Global' Lecture Series (Brazil Session)." The event attracted nearly one hundred representatives from enterprises, industry associations, and compliance service institutions in sectors such as electronics and electrical appliances, automobiles, logistics, and investment, highlighting the strong interest of Guangdong's related industries in expanding into emerging markets like Brazil and other Latin American countries.

During the event, the Guangdong Provincial Market Supervision Administration coordinated the Guangdong Testing and Certification Service Platform for Integrated Development of Domestic and Foreign Trade to achieve in-depth cooperation for the first time with the "Going Global" Service Center. Core members of the Guangdong Alliance for Integrated Testing and Certification Services for Domestic and Foreign Trade were organized to share their research findings and practical experience regarding compliance requirements for the Brazilian market, receiving positive feedback and high praise from participating enterprises.

Under the organization and guidance of the Guangdong Provincial Market Supervision Administration, the Guangdong WTO/TBT Notification and Inquiry Center specifically liaised with the event organizers to facilitate cooperation and service linkage between the platform and the "Going Global" Service Center. Experts from Vkan Certification & Testing Co., Ltd., a key technical support institution of the platform, delivered thematic presentations on technical regulations and compliance requirements for market access in Brazil.

The experts systematically outlined the relevant technical regulations and compliance standards for entering the Brazilian market. Using specific home appliance products as examples, they provided a detailed introduction to integrated testing and certification service solutions for domestic and foreign trade. This provided enterprises with authoritative and actionable "overseas expansion guidelines" and compliance guidance, showcasing the professionalism, authority, and integrated service capabilities of the platform's member institutions in the field of conformity assessment. The initiative offers robust technical support and efficient service channels to assist Guangdong's home appliance industry in exploring the Brazilian market.

By promoting collaboration between the platform and the "Going Global" Service Center, the Guangdong Provincial Market Supervision Administration has advanced from establishing connections to achieving service synergy. This embeds testing and certification service resources and elements into the enterprise overseas expansion service chain at an early stage, facilitating the integration of policies, channels, solutions, and technical support for the integrated development of domestic and foreign trade services, with positive practical outcomes.