East Buy (01797) has announced its annual results for the year ended May 31, 2026, with total revenue reaching approximately RMB 5.701 billion, representing a year-on-year increase of 29.8%.

Profit attributable to owners of the company stood at approximately RMB 544 million, surging 9,377.8% year-on-year, while adjusted profit reached approximately RMB 629 million, up 262.2% from the prior year. Basic earnings per share were RMB 0.52.

Driven by investments in product development, enhanced user experience, an expanded livestream matrix, and refined operational management, the growth momentum strengthened notably in the second half of fiscal 2026, delivering outstanding performance. Specifically, revenue for the second half of fiscal 2026 reached RMB 3.4 billion, up approximately 53.7% year-on-year.

Operating profit for the second half of fiscal 2026 hit approximately RMB 399 million, an increase of RMB 134 million compared with the first half of the fiscal year, with the operating margin improving from 11.4% in the first half to 11.8% in the second half. Net profit for the second half of fiscal 2026 reached RMB 305 million, up 196.8% year-on-year.

The group maintained robust profitability during the reporting period, steadily consolidating the foundational strengths required for long-term stability and sustainable growth.