Sa Sa International (178) reported unaudited interim results for the six months ended 30 September 2025. Turnover from continuing operations rose 6.6% year-on-year to HK$1,990.6 million, while profit for the period climbed 54.8% year-on-year to HK$50.2 million. Gross profit totaled HK$755.0 million with a margin of 37.9%. The interim dividend per share increased to 1.15 HK cents, representing about 71% of the period’s profit.

Turnover in Hong Kong and Macau climbed 9.4%, supported by continued growth in visitor arrivals and targeted marketing strategies. Offline sales in these markets amounted to HK$1,424.9 million, and same-store sales rose 11.4%. Online turnover reached HK$110.3 million, driven by live-streaming and other promotional efforts. The group noted that evolving traveler preferences have benefited the promotion of exclusive brands offering strong functionality and value-for-money.

In Chinese Mainland, all physical stores were closed by 30 June 2025, enabling a shift to purely online operations. The region’s online turnover amounted to HK$227.2 million, and profitability improved notably, aided by streamlined operations across major e-commerce platforms.

Sales in Southeast Asia advanced 11.4% year-on-year to HK$224.0 million. Offline turnover in Malaysia and Singapore grew 3.7%, while online revenue jumped 43.6%, supported by collaborations with prominent online marketplaces and brand partners.

For the period from 1 October to 16 November 2025, total turnover for continuing operations expanded by 11.3% compared to the same period last year, reflecting a 10.3% rise in offline sales and a 16.1% jump in online sales. The group remains focused on operational efficiency and brand diversification amid uncertain global economic conditions.