QVC Group Inc. (NASDAQ: QVCGB) saw its stock price plummet 5.50% in after-hours trading on Wednesday following the release of its disappointing first-quarter 2025 financial results. The home shopping giant reported a significant decline in revenue and a shift from profit to loss, reflecting the challenges faced by the retail sector.

For the first quarter of 2025, QVC Group reported a 10% decrease in revenue to $2.10 billion, down from $2.34 billion in the same period last year. The company's bottom line took an even harder hit, with quarterly losses of $(0.25) per share, a stark contrast to the earnings of $0.04 per share recorded in Q1 2024. This represents a staggering 725% decrease in earnings per share year-over-year.

David Rawlinson, President and CEO of QVC Group, attributed the poor performance to "a challenging market backdrop," citing declining linear television viewership and tariff volatility as key factors impacting consumer sentiment in discretionary retail. The company faced headwinds across all its business segments, with QxH revenue declining 11%, QVC International revenue decreasing 6% in US Dollars, and Cornerstone revenue dropping 13%. In response to these challenges, QVC Group has implemented restructuring plans and is focusing on innovative strategies, such as a partnership with TikTok for 24/7 content creation, to reinvent its business model and capture opportunities in social shopping.