Movement Alert|NTES Rises 3.04% in Regular Trading, Asian Games Esports Events Continue to Boost Brand Exposure

Market Focus
09/28

On September 28, NTES rose 3.04% in regular trading, trading at 186.8 HKD/share, with turnover of 229 million HKD.

On the news front, the Asian Games esports events are providing a sustained catalyst for the company's gaming brand. NTES's flagship title Naraka: Bladepoint defeated Thailand 3-0 in the Asian Games esports final on September 24, clinching the first gold medal for China's team in this edition — and the first-ever Asian Games gold in a Chinese martial arts-themed esports event. Meanwhile, the Identity V Asian Games edition competition is scheduled from September 28 to 30, extending high-visibility exposure for the company's gaming portfolio.

On the financial side, the company reported H1 revenue of 60.7 billion yuan, up approximately 7% year-over-year, with gaming and related value-added services generating 50.7 billion yuan, up roughly 8%. However, adjusted net profit declined approximately 9% to 19 billion yuan, pressured by higher selling, marketing, and R&D expenses. Goldman Sachs maintains a Buy rating with a target price of 263 HKD, while Guotou Securities initiated coverage with a Buy rating and a 220 HKD target.

(The above content is based on publicly available market information, generated by a program or algorithm, and is intended solely as a stock movement alert. It does not constitute investment advice or a basis for trading decisions.)

免責聲明:投資有風險,本文並非投資建議,以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請,作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考,不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證,投資者應自行研究並在投資前尋求專業建議。

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