On April 24, Tongcheng Business Travel announced the full implementation of its system integration with Wanda Hotels. The two companies are now steadily advancing the interoperability of their membership systems. To date, the Tongcheng Business Travel platform has enabled real-time price display, live room availability updates, and instant booking confirmation for all Wanda Hotels brands. Users of Tongcheng Business Travel also enjoy exclusive discounts and multiple special benefits. This progress marks a solid step forward for Wanda Hotels in integrating into the Tongcheng Travel ecosystem and highlights the efficient advancement of their collaborative development.
The acquisition of 100% equity in Wanda Hotels & Resorts by Tongcheng Travel was officially completed on October 17, 2025. This merger filled a gap in Tongcheng Travel's portfolio in the luxury hotel segment and provided Wanda Hotels, with its comprehensive high-end brand matrix, an opportunity for leapfrog development by leveraging the platform's ecosystem. By April 17, 2026, Wanda Hotels had been part of Tongcheng Travel for six months. Within this short period, the two companies efficiently broke down resource barriers, achieving significant results in integrating into Tongcheng Travel's full industry chain ecosystem through joint marketing, system integration, membership interoperability, and tripartite collaborations.
By rapidly integrating into the Tongcheng Travel ecosystem, Wanda Hotels has delivered impressive results, particularly in new project signings. The core logic of the merger lies in achieving mutual benefits through resource complementarity and synergy. As a benchmark enterprise in China's high-end hotel industry, Wanda Hotels & Resorts operates seven core brands: Wanda Reign, Wanda Vista, Wanda Realm, Wanda Jin, Wanda Yi, Wanda Mei, and Wanda Yue. It currently has over 270 operating hotels and more than 400 signed hotels, with operations spanning over 300 cities across seven countries globally. Its well-established portfolio from luxury to mid-to-high-end brands and professional operational system represent irreplaceable scarcity in the industry.
Meanwhile, Tongcheng Travel's Yilong Hotel Technology focuses on the mid-to-high-end and economy hotel segments. The addition of Wanda Hotels perfectly complements Tongcheng Travel's accommodation ecosystem by adding the crucial high-end segment. Leveraging Tongcheng Travel's strong online operational capabilities, full industry chain resources, and industry influence, Wanda Hotels & Resorts has successfully entered a new phase of development, achieving improvements in both growth speed and quality.
In the first quarter of 2026, Wanda Hotels achieved a strong start in new project signings, with projects widely covering key provinces and regions such as Xinjiang, Tibet, Yunnan, Sichuan, Chongqing, and Shandong. These new signings not only establish a multi-dimensional presence in famous scenic areas and urban cores but also deeply activate regional cultural tourism potential through innovative "hotel+" models, precisely aligning with the current trend of quality upgrades in mass tourism consumption.
Key projects, including Sayram Lake Wanda Jin Hotel, Sayram Lake Wanda Yi Hotel, Nyingchi Wanda Yi Hotel, Jiuzhaigou Wanda Yi Hotel, Dunhuang Wanda Mei Hotel, and Lhasa Wanda Mei Hotel, are all located in top-tier scenic spots or core destinations, further solidifying Wanda Hotels' competitive advantage in the high-end hotel segment.
Over the past six months, Wanda Hotels has efficiently advanced its deep integration into the Tongcheng Travel ecosystem, demonstrating the team's strong execution and adaptability. Joint marketing was the first step in this integration. Just one month after joining Tongcheng Travel, Wanda Hotels participated in the 2025-2026 snow season "Snow Enthusiast Card" campaign launched by Tongcheng Travel, effectively reaching the winter tourism demographic through exclusive discounts and activity benefits, thereby amplifying brand visibility and customer acquisition efficiency.
On April 16, 2026, Wanda Hotels, Tongcheng Travel, and China United Airlines formally established a tripartite cooperation, marking a new stage of cross-border synergy in Wanda Hotels' integration into the Tongcheng Travel ecosystem. Focusing on travel ecosystem development, multi-dimensional marketing, and product innovation, the three parties deeply integrated resources from aviation, hotels, and online platforms to explore new scenarios and models for "one-stop travel services," creating a symbiotic and mutually beneficial development framework.
For Wanda Hotels, leveraging Tongcheng Travel's strong influence in civil aviation has successfully extended marketing and product innovation into the aviation sector, potentially unlocking more high-quality users. For Tongcheng Travel, Wanda Hotels' rich high-end hotel portfolio provides solid resource support for exploring new air-travel integration scenarios and expanding service boundaries, creating further development possibilities.
Notably, the jointly launched "Flight & Hotel Benefits Week" campaign is not a short-term initiative but an ongoing, iteratively improved long-term project. Users of all three parties can continuously access cost-effective travel services and enhanced consumption experiences. In the long term, this campaign holds potential for expansion into broader areas such as cultural tourism and vacation services.
Over the past six months, Wanda Hotels' accelerated integration into the Tongcheng Travel ecosystem has yielded significant results. At the brand level, leveraging Tongcheng Travel's platform advantages has enabled comprehensive online channel upgrades and ecosystem expansion, further enhancing brand influence. Operationally, system integration with business segments like Tongcheng Business Travel and progress in membership interoperability have effectively improved operational efficiency, reduced costs, and supported refined operational upgrades for Wanda Hotels. At the business level, the continuous expansion into multi-scenario layouts has precisely met the needs of different consumer segments, further strengthening core competitiveness.
The efficient integration at the business end has not only provided robust support for Tongcheng Travel's accommodation industry layout but has also enabled Wanda Hotels to achieve faster and more stable growth in the high-end hotel sector, setting a benchmark for synergistic development between high-end hotels and travel platforms in the industry.