Reddit's stock surged 5.03% during intraday trading on Friday, reflecting positive market sentiment towards the social media platform.

The rally was primarily driven by Reddit's official announcement that its native Shopify integration is now available to global advertisers. This development enables merchants to directly connect Shopify's e-commerce platform with Reddit's advertising ecosystem, simplifying ad placement workflows and enhancing marketing efficiency. The market views this as a significant step in strengthening Reddit's advertising monetization capabilities, with the potential to further expand its ad revenue streams.

Additionally, the company's recently reported strong quarterly earnings continue to underpin bullish sentiment. Reddit posted revenue of $585 million, representing a 68% year-over-year increase, while daily active users reached 116 million, up 19% year-over-year. The combination of robust fundamentals and the new commercial integration has collectively fueled the stock's upward momentum.