On June 29th, MIXUE GROUP officially opened three new stores in Bishkek, the capital of Kyrgyzstan. To mark the occasion, the company held a three-day grand opening celebration, drawing large crowds of local consumers to visit the new outlets.

The first store in Kyrgyzstan began its trial operation in April of this year. Located on the first floor of the Vefa Center in Bishkek, this shopping mall is one of the city's most prominent retail destinations. Situated on Gorky Street in the central May 1st district, Vefa has been operational since 2006 and attracts an estimated 4.5 to 5 million visitors annually, making it a popular spot for locals, especially younger crowds.

The menu at the Kyrgyz stores features signature items like fresh ice cream, iced fresh lemonade, and bubble tea. It also offers a wide variety of fruit teas in flavors such as strawberry, mango, passion fruit, and pineapple, alongside freshly made milk tea, coffee beverages, and a selection of snack merchandise.

In terms of pricing, fresh ice cream is priced at approximately 3 Chinese Yuan, and iced fresh lemonade around 6 Chinese Yuan. Overall, the product pricing is notably lower than that of comparable local brands.

Data from the initial trial operation period showed that local Bishkek customers accounted for as much as 95% of the clientele. During this phase, the first store achieved an average daily revenue of 130,000 Kyrgyzstani som, equivalent to roughly 10,000 Chinese Yuan.

Statistics from the grand opening event period revealed that the first Kyrgyz store's single-day revenue exceeded 400,000 som, translating to over 30,000 Chinese Yuan. Over the three-day opening period, total revenue surpassed 820,000 som, setting a new local sales record for a store opening.

Sales data indicates that fresh ice cream and freshly made fruit teas are particularly popular among local consumers. The top four best-selling products are Peach Four Seasons Spring Tea, Full Cup Passion Fruit, Pineapple Passion Fruit, and Taro Ball Grape.

In Kazakhstan, the first MIXUE GROUP store's revenue for its inaugural month exceeded 430,000 Chinese Yuan, doubling the initial revenue forecast.

The company's first store in Kazakhstan opened in Almaty in April 2025. Since then, MIXUE GROUP has expanded into new markets including the United States, Brazil, and Mexico. To date, the company has entered 16 countries overseas.