NONGFU SPRING founder warns against price wars that undermine quality and premium value

Deep News

08/10

NONGFU SPRING founder and Chairman Zhong Shanshan, during a recent interview on CCTV Finance's "Dialogue" program, stated that China's biggest concern right now is the race to the bottom on prices.

Zhong argued that, "Not competing on quality, not competing on high standards, and not competing on premium value is the most destructive type of competition for social productivity, and the most dangerous one at that."

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