During the peak summer heat, watermelon production in Henan's Zhoukou and Kaifeng regions reached a bumper harvest. As a major domestic watermelon-producing area, the local planting scale expanded this year, coinciding with the simultaneous market release of watermelons from multiple regions nationwide. This led to saturated market supply, declining farm-gate purchase prices, and large quantities of ripe watermelons stranded in the fields, leaving many growers facing a situation of increased output without increased income. In response to policies promoting consumption-driven poverty alleviation and rural revitalization, and aligning with initiatives for state-owned enterprises to participate in agricultural product production and sales, the East China region of YUEXIU SERVICES quickly launched a special charitable campaign to support farmers. The team traveled over a thousand miles to production areas like Daxin Town in Zhoukou City and Liudian Township in Kaifeng City, procuring a total of 60,000 jin of unsold watermelons. These were transported to over 30 service projects in the East China region, opening up a channel for agricultural product production and sales. This initiative helps alleviate the urgent plight of farmers while also delivering summer sweetness and practical benefits directly to residents' doorsteps.

After the YUEXIU SERVICES charitable support line conducted on-the-ground research in Henan's watermelon fields, it engaged in in-depth discussions with local farmers. They finalized a targeted procurement plan, purchasing 60,000 jin of watermelons in bulk to fully resolve the local agricultural product sales bottleneck. Each watermelon represents the farmers' daily toil in the fields and embodies the hard work of the summer countryside. This large-scale procurement effectively revitalized local agricultural product inventories, tangibly compensated farmers for their economic losses, and safeguarded the year's hopes for the growers with goodwill, showcasing the social responsibility and warm character of a state-owned enterprise. "Seeing the watermelons ripen day by day, with no buyers and only the prospect of rotting in the fields, kept me awake at night. We are grateful to YUEXIU SERVICES for coming from afar to help us clear the unsold fruit and secure our year's income," said a local farmer.

Truckloads of fresh, sweet watermelons departed from the Henan countryside, traversing mountains and rivers to reach various communities. Upon arrival, staff from the East China region of YUEXIU SERVICES quickly assembled to efficiently carry out unloading, sorting, packing, and distribution tasks. They completed the material transfer in an orderly manner, delivering the fresh, authentic field sweetness to the doors of homeowners one by one. After the watermelons arrived, YUEXIU SERVICES staff worked tirelessly to distribute and deliver them. This sweetness brought warmth in both directions. The cross-city relay of love connected rural livelihoods at one end with community neighborhoods at the other. Upon learning about the charitable campaign, residents eagerly joined order chains and pre-ordered. While receiving a watermelon, one resident remarked, "This activity is truly meaningful. Not only do we enjoy the wonderful taste of summer, but we also genuinely feel the warmth of the community. I placed two orders immediately. It shows that our property management company is a responsible state-owned enterprise."

The YUEXIU SERVICES community residents widely praised and supported this charitable campaign. This procurement of 60,000 jin of watermelons is not just a one-time public welfare event, but the beginning of a regular campaign to support farmers and benefit the public. Next, YUEXIU SERVICES will continue to connect with specialty agricultural product production areas across various regions and business formats nationwide, establishing long-term, stable production and sales channels. This will integrate the effort to alleviate farmers' difficulties into the company's public welfare system. On one hand, it aims to help broaden the upward path for agricultural products, ease farmers' production and sales challenges, and contribute to the comprehensive revitalization of rural areas through sustained action. On the other hand, it will continue to bring high-quality agricultural products into communities, delivering tangible benefits to residents, achieving a win-win situation for both farmers and the public—allowing goodwill to flow between urban and rural areas and embedding warmth into everyday life.

Dedicated to service and embracing its mission. As a benchmark for state-owned property services, YUEXIU SERVICES consistently balances its core duty of community service with its social welfare responsibilities. Moving forward, YUEXIU SERVICES will continue to fulfill its mission as a state-owned enterprise, leveraging its nationwide project layout advantages to persistently explore diverse public welfare support models. It will act with dedication to uphold its original intentions, convey responsibility through warmth, build bridges between urban and rural areas, project the power of goodness, safeguard the livelihoods of the people, and warm the everyday lives of countless households.