The Market Regulation Bureau of Taihe County, Jiangxi Province, has recently taken proactive, targeted measures to support the local Taihe Black-Boned Chicken industry. The initiative aims to strengthen the protection and standardized use of the Taihe Black-Boned Chicken's Geographic Indication (GI) and empower the high-quality development of this distinctive local sector.

Responding to the county government's call to serve the industry, the bureau invited a team of trademark specialists from the Ji'an City Market Regulation Bureau to visit key local enterprises. This on-site service was designed to provide tailored guidance and exclusive consultations for applying for the GI logo, effectively bridging the "last mile" of intellectual property service for businesses.

The service focused on the standardized branding of the Taihe Black-Boned Chicken industry. The team visited leading local companies and, adopting a problem-solving approach, provided detailed, hands-on guidance. They anchored their advice in the regulatory management rules for the Taihe Black-Boned Chicken GI product, addressing the specific needs of the companies' operations, brand management, and both online and offline sales channels.

During the visits, staff explained the application criteria, approval processes, required documents, standards for printing and using the logo, and daily compliance management rules. They answered all questions step-by-step, tackling common bottlenecks such as the logo authorization process, product packaging labeling, product traceability systems, and operational risk prevention.

To address shared challenges like unfamiliarity with the application process, unclear usage standards, and incomplete application materials, the team created a corrective action list on-site. They detailed the application steps and clearly defined the legal boundaries for using the GI logo, helping businesses clarify their strategy and fill any gaps in their applications.

The service team also educated companies on current IP protection policies and the latest market regulation trends. They shared knowledge on GI brand development, rights protection, and market promotion. The companies were guided to value the prestigious national GI status of the Taihe Black-Boned Chicken, use the logo correctly, and operate compliantly. By leveraging the GI to enhance product quality, brand value, and market reach, the goal is to fully unlock the brand potential of this specialty industry, boosting its market recognition, competitiveness, and influence.

This joint city-county initiative precisely addressed the practical needs of the businesses, efficiently resolving their operational challenges with GI logo applications and usage. It has significantly improved the IP management capabilities of the local black-boned chicken operators.

Looking ahead, the Taihe County Market Regulation Bureau will continue to focus on the Taihe Black-Boned Chicken as a leading specialty industry. It plans to regularly offer targeted IP assistance programs, perfecting the full-service chain for GI development, application, use, and rights protection. This effort will use intellectual property as a driver for industrial transformation and upgrading, steadily advancing the standardized, branded, and high-quality development of the Taihe Black-Boned Chicken industry. The goal is to inject sustained, powerful momentum into the county's economic growth and the comprehensive revitalization of its rural areas.