MAOYAN ENT (01896) announced its interim results for 2025, reporting revenue of approximately RMB2.472 billion, representing a year-on-year increase of 13.9%. Gross profit reached approximately RMB936.5 million, down 19% compared to the same period last year. Profit for the period was RMB178.5 million, declining 37.3% year-on-year, while adjusted net profit amounted to approximately RMB235 million, a decrease of 33.2% from the previous year.

According to the announcement, the revenue increase was primarily driven by higher revenue from entertainment content services in the first half of 2025. Revenue from entertainment content services grew from RMB1.024 billion in the first half of 2024 to RMB1.209 billion in the first half of 2025. This growth was mainly attributed to the company achieving a record high number of films under its promotional and distribution activities during the first half of 2025, with several of the participating films delivering outstanding box office performances.