MARKETINGFORCE (02556) has released a positive profit alert. The group anticipates that for the six-month period ending June 30, 2026, its revenue is expected to be between approximately RMB 18.58 billion and RMB 20.54 billion, representing a year-on-year growth of between 100% and 121% compared to the same period in 2025.
Within this total, revenue from its AI application business is projected to be between about RMB 10.68 billion and RMB 11.80 billion, indicating a year-on-year increase of between 112% and 134%. Furthermore, profit attributable to the company's shareholders is forecasted to be in the range of approximately RMB 1.82 billion to RMB 2.22 billion, signifying a substantial year-on-year surge of between 386% and 494%.
Key Factors Driving Growth
The board attributes the anticipated robust growth in AI application business revenue primarily to the following factors: the continued successful implementation of the group's "Full-Stack Token Factory" strategy, with AI employees operating stably 24/7; accelerated adoption of the scenario Token billing model across products such as GEO, foreign trade, and business intelligence agents, leading to increased customer willingness to pay and higher average consumption; and the further enhancement of the product portfolio following the Q1 2026 launch of core products like AI Agentforce intelligent mid-platform 3.0, KnowForce AI knowledge mid-platform, and GenAI OS, driving simultaneous growth in customer numbers and average spending per customer.
Additionally, a high customer revenue retention rate, coupled with expansion through upselling to existing clients and acquiring new ones, has propelled the AI application business into a phase of scaled-up volume growth.
Reasons for Profit Surge
The expected strong increase in profit attributable to shareholders is mainly credited to: the rising proportion of high-margin AI application business revenue within the total mix, with diversified charging models, particularly the scenario Token model, gaining greater share. The pricing for scenario Tokens is anchored to the business value delivered to customers. As optimizations in ontology mapping, iterative improvements in vertical models, and enhanced application effectiveness progress, the pricing potential for scenario Tokens expands, contributing to a sustained improvement in the overall gross profit margin of the AI application business.
Furthermore, the group has leveraged its own AI application products to continuously enhance operational efficiency internally. This has resulted in a further optimization of the ratios of sales and administrative expenses to revenue compared to the same period last year. The comprehensive deployment of self-developed AI employees across marketing, sales, customer service, and training functions has led to a continuous increase in overall personnel efficiency while maintaining a stable workforce size.