Newell Brands Inc. (NWL) stock plummeted 20.85% on Friday after the company reported weaker-than-expected fourth-quarter sales and provided a disappointing outlook for 2025.

For the fourth quarter of 2024, the consumer products company posted:

• Revenue of $1.95 billion, down 6.1% year-over-year and missing analysts' estimates of $1.96 billion
• Net loss of $54 million, or $0.13 per share, compared to a net loss of $86 million, or $0.21 per share, in the prior-year quarter
• Normalized earnings of $0.16 per share, exceeding analysts' expectations of $0.14 per share

The company attributed the revenue decline to unfavorable foreign exchange rates, lower sales volumes, and certain business exits.

For the full year 2025, Newell Brands expects:

• Net sales to decline by 4% to 2%, with core sales ranging from a 2% decline to a 1% increase
• Normalized earnings per share (EPS) guidance range of $0.70 to $0.76, lower than analysts' estimates

In the first quarter of 2025, the company forecasts an adjusted loss of $0.06 to $0.09 per share, compared to analysts' expectations for adjusted earnings of $0.03 per share. Net sales are anticipated to decline by 5% to 8%, while analysts were expecting a 3.4% decrease.