This summer, Jiangxi Changlv Resort Group has capitalized on the "Summer Cultural Tourism Consumption Season" by orchestrating a collaborative "One Hotel, One Theme; One Hotel, One Feature" summer carnival across its two hot spring resort hotels.

From fairytale dreamscapes to tropical island adventures, the group has rolled out a continuous series of immersive and interactive cultural tourism activities designed to enrich the visitor experience and unlock the sector's consumption potential.

At the Changlv Qinlu Tangtaizong Hot Spring Hotel, a "Fairytale World" theme has been brought to life under the banner of "Fantasy Carnival." Adopting an all-weather "Day + Night" product design, the hotel seamlessly blends hot spring vacations with fairytale intellectual property to create a brand-new family vacation scenario that integrates sightseeing, interaction, entertainment, and shopping. During the event, the hotel launched a Dreamy Electric Music Wave-Making Party that fuses dynamic electronic beats with aquatic entertainment, offering a summer revelry for families and younger travelers alike. Character parades and fairytale dance performances take turns captivating audiences, with classic storybook figures interacting up close with guests, creating immersive scenes that are especially beloved by children. A themed market gathers cultural creative products, handicrafts, and local delicacies to diversify the consumption mix, while photo-worthy check-in spots scattered throughout the park have become social media hotspots, continuously amplifying the event's online reach.

Meanwhile, the Changlv Qinlu JiuXian Hot Spring Hotel leverages its unique natural assets, using Hawaiian islands, mermaids, and pirates as core elements for its "JiuXian Secret Realm Adventure." This initiative deeply integrates exotic island charm with water-based entertainment, presenting a visually stunning and interactive summer island feast. During the event, an aqua electronic music party uses melody to ignite the summer heat-relief craze. Mermaid and formidable pirate parades break down the traditional boundaries of performance, allowing visitors to transition from mere spectators into active participants in the story, delivering a profound sense of immersion. Vibrant performances, including Hawaiian dances and pirate cancan routines, showcase a rich island cultural flair and draw large crowds. A thrilling water obstacle course challenges combine competitive spirit with pure fun, igniting enthusiasm among families and young adults. The evening breeze market integrates diverse formats like gourmet food, cultural creations, and handcrafts into a new highlight for nighttime consumption. With their bold visual style, the island-themed photo spots create an immersive experience that lets patrons "enjoy a vacation without traveling far."

With this summer carnival, Changlv Resort Group continues to enrich the summer cultural tourism supply through innovative, theme-driven, scenario-based, and experiential product development. During the event period, both hotels have achieved steady growth in visitor numbers and operating revenue. Consumption across hot springs, dining, and market sectors has continued to heat up, generating a strong and positive ripple effect on the local economy.