On October 30, Meituan announced via its official WeChat account that its instant delivery service, Meituan Instashopping, has rolled out a full suite of growth solutions for domestic and international brands. The initiative aims to provide tailored growth strategies for e-commerce brands lacking offline channels, established FMCG brands, and retail merchants across industries.

Addressing the challenge of e-commerce brands trapped in traditional platforms' "traffic involution" with limited channel expansion opportunities, Meituan Instashopping introduced the "Brand Flagship Lightning Warehouse" solution. By offering infrastructure support—including warehousing, delivery, and digital systems—the program enables brands to achieve cost-efficient, high-impact growth with stronger consumer recognition, expanded scale, and stable repurchase rates, freeing them from price wars and cyclical traffic redistribution on conventional platforms.

Over 100 brands—including Sony PlayStation, Proya, Logitech, Kingston, Maogeping, L'Oréal, Bananain, and Lefant—have already joined the "Brand Flagship Lightning Warehouse." Consumers in cities like Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Changsha can now shop at these brands' official flagship stores on Meituan Instashopping.

Additionally, Meituan revealed plans to launch smart tools for mature FMCG brands to enhance supply chain efficiency and accelerate product innovation. The company will also allocate more R&D resources to support retailers industry-wide, providing digital infrastructure like Meituan Morning Glory and AI-powered instant retail management tools. Global brands such as Yili, Tsingtao Brewery, Pepsi, Sofy, and P&G have already established in-depth collaborations with Meituan Instashopping.