Feixiang District, Handan: Specialty Agriculture Paints a New Picture of Rural Revitalization

Deep News
12/06

In early winter, Feixiang District showcases a spectacular harvest scene: sugarcane in Xin'an Town glistens with sweetness, honey-crisp apples in Xilüying dazzle with their ruby hue, and medicinal chrysanthemums in Tiantai Mountain Town bloom into a fragrant sea. These once-overlooked local specialties have now become the "golden keys" to prosperity for Feixiang residents.

At the sugarcane plantation in Mengzhangzhuang Village, Xin'an Town, over 50 acres of sugarcane stand tall, rustling in the wind. Farmers work tirelessly, harvesting and bundling with visible joy. "Our land nurtures sugarcane perfectly! This year’s yield is estimated at 15,000 pounds per acre, bringing in around 30,000 yuan per mu," says Wang Jinjun, the plantation manager. The secret to their success? Livestreaming from the fields! Hosts peel and bite into the sugarcane on camera, showcasing its crisp sweetness while explaining eco-friendly farming practices. Online sales boom, while offline, tourists flock for hands-on harvesting experiences. The plantation now employs over 30 villagers, expanding from farming to agritourism.

In Xilüying’s Liuzhaiying Village, 400 acres of honey-crisp apples hang like red jewels. Farmers adhere to organic practices—no artificial ripening or waxing—resulting in naturally sweet, juicy apples. These premium fruits are now supplied to major cities like Beijing and Guangzhou, with per-mu income stabilizing at 10,000 yuan.

Meanwhile, Tiantai Mountain Town’s Renbao Village thrives on nearly 3,000 acres of medicinal chrysanthemums. The "company + cooperative + farmer" model has created a full industrial chain, boosting incomes by over 5,000 yuan per mu and providing 1,000+ seasonal jobs.

From advanced farming tech to e-commerce platforms and agritourism, Feixiang District is fueling rural revitalization through specialty agriculture. Next, the district aims to elevate local brands, helping more "homegrown" products reach national markets. With specialty agriculture leading the way, Feixiang’s rural renaissance shines brighter than ever.

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