DPC DASH Ltd (01405), the exclusive master franchisee of Domino’s Pizza across mainland China, Hong Kong SAR, and Macau SAR, recently achieved dual distinctions at the 2025 Top 100 Premium Consumer Brands Innovation Summit. The company not only clinched a spot on the prestigious "2025 Premium Consumer Brands TOP100" roster but also garnered the "Annual Top Ten Premium Brands" accolade, underscoring its successful brand-building initiatives. Its reputation for delicious, high-value pizzas has solidified widespread consumer recognition.

The company’s intensive store expansion strategy continues yielding robust results. By June 30, 2025, Domino’s China had penetrated 48 cities with 1,198 outlets—adding nine new urban markets since late 2024. Since entering central and western China in December 2022, over 100 stores have launched in key hubs like Wuhan, Chengdu, Changsha, and Chongqing. Measured by store count, mainland China now ranks as Domino’s third-largest international market globally.

Concurrently, relentless product innovation and creative marketing have amplified brand vitality. New offerings include the cocoa lava cheese crust—featuring Malaysian cocoa powder and French cheese sauce—that delivers layered textures, and the durian pizza series with 12 inventive flavors enhanced by Dubai chocolate and Thai rambutan. The Tuscan salmon pizza, pairing fresh salmon with creamy spinach, has particularly captivated younger demographics.

Marketing ingenuity shines through interactive campaigns like holiday-themed blind boxes. The Children’s Day "Budding Fun" combo merged value pizzas with plantable mystery boxes, while July’s Snoopy collaboration unleashed collectible summer sports charms. These tactics boosted engagement and social virality.

Bolstered by digital prowess, DPC Dash’s membership program "Daren Hui" surged to 30.1 million users by mid-2025—a 55.2% YoY leap from 19.4 million. Over 1.32 million first-time customers joined in the past year, evidencing potent market penetration.

The 4D strategy (Development, Delicious Pizza at Value, Delivery, Digital) propelled Q2 2025 growth: first-tier cities saw steady same-store sales gains, while emerging markets broke records. Shenyang’s inaugural outlet shattered the global annual sales record in 198 days, hitting RMB 31 million. Among Domino’s 21,000+ global stores, China claimed 48 of the top 50 openings by first-month revenue.

Frost & Sullivan data confirms Domino’s ascent to China’s #2 pizza brand by 2024 sales. Investor confidence echoes in the stock’s year-to-date uptrend, with Dongwu Securities highlighting vast expansion potential in untapped regions, signaling sustained growth momentum.