With International Consumer Rights Day approaching, efforts are intensifying to boost consumer confidence and foster a collaborative approach to protecting consumer rights. In this context, a 2026 consumer rights protection initiative has been launched.

According to statistics from a consumer complaint platform, NAYUKI has accumulated 2,145 valid complaints, with a resolution rate of 84.57%. Consumers have primarily reported issues related to the design and execution of the company's coupon and top-up promotions, citing a lack of adequate reminders and safeguards.

One consumer reported that while placing an order via NAYUKI's WeChat mini-program, they had selected a "buy-one-get-one-free" coupon, bringing the total payable amount to 23 yuan. However, during the payment process, a pop-up prompted them to top up 66 yuan in exchange for a 6-yuan voucher, with the page design encouraging them to complete the top-up first. After following the prompt and paying 66 yuan, the originally selected coupon was not applied at the final settlement. Instead, 42.9 yuan was deducted directly from the new top-up balance. This resulted in the coupon being voided and the consumer being induced to top up and pay more. Subsequent contact with NAYUKI's customer service was unproductive, as the representative cited system rules and refused to either reissue the coupon or refund the difference, leading to significant consumer dissatisfaction.

Additionally, multiple consumers have reported that they received neither SMS nor WeChat reminders before vouchers or coupon packs purchased on NAYUKI's platform expired. There was also no prominent warning about the impending expiry within the validity period. Some users noted that while voucher packs previously had a standard one-year validity, this has been quietly shortened to just one month.

When participating in promotions such as "coupon packs" or "top-up for coupons," consumers are advised to pay close attention to key details like validity periods, usage conditions, and whether coupons can be used in combination. It is also crucial to double-check the final settlement amount and confirm that discounts have been properly applied before completing payment. For leading brands like NAYUKI, relying on complex rules and information asymmetry for profit may benefit short-term cash flow, but it ultimately damages brand reputation and consumer trust in the long run. There is a clear need for relevant regulatory bodies to strengthen scrutiny of coupon and top-up rules within the new tea beverage industry, standardizing pre-paid marketing practices to prevent "discounts from becoming traps" and "promotions from turning into pitfalls."