American Airlines is intensifying its focus on the premium travel segment across its largest aircraft, which serve its most popular long-haul international routes. The carrier unveiled its first refurbished Boeing 777-300ER on Wednesday, a model deployed on key routes to destinations including London, Tokyo, and Sydney.

The newly configured wide-body jet features 144 premium seats, highlighted by 70 fully flat beds with sliding doors situated in the forward “Flagship Suite” section. This move follows the company's 2022 announcement to phase out international first-class cabins on many of its planes in favor of a single, larger premium cabin at the front of the aircraft.

After experiencing supplier delays, the airline began operating flights with these suites last year. On certain long-haul international routes, fares for fully flat seats can approach $10,000, whereas economy tickets often sell for $2,000 or less.

Beyond the flagship suites, the aircraft also includes a premium economy section with 44 seats equipped with privacy headrest wings and adjustable calf and foot rests. Additionally, there are 30 “Main Cabin Extra” seats offering added legroom. The refurbished aircraft's main cabin houses 186 standard seats.

American Airlines expects to complete the retrofit of its entire fleet of 20 Boeing 777-300ER aircraft by next year. A similar, though slightly smaller, configuration will be introduced on its Airbus A321XLR planes.

The airline has been working to close the gap with competitors like Delta Air Lines and United Airlines, which have already established a strong foothold in catering to high-spending travelers. The new suites represent a critical element of this broader strategy.

In addition to the fleet upgrades, American Airlines has been enhancing its frequent flyer program, improving on-time performance, and expanding its route network. Last week, the carrier announced seven new international routes for its 2027 schedule, although none will utilize the Boeing 777-300ER aircraft.