On February 9, Hong Kong-listed company UNI PRINTSHOP announced that Chen Minghui, chairman of the well-known liquor retail chain "Mingpin Shijia," has formally acquired approximately 65.54% of the company’s shares through his wholly-owned entity, Digital Intelligence Holdings Limited. The total consideration for the transaction is approximately HK$22.89 million (equivalent to around RMB 20.24 million).

In an exclusive response, Chen Minghui stated that the acquisition is aligned with Mingpin Shijia’s digital strategy. He explained, "We aim to build a platform similar to 'Beike' in the liquor industry. UNI PRINTSHOP is also engaged in the internet sector. We have been researching the transition from industrial internet to consumer internet and value internet."

UNI PRINTSHOP is a Hong Kong-based printing service provider, primarily offering offset printing, inkjet printing, and primary digital printing services, along with the sale of printed products manufactured through these methods.

Under Hong Kong’s Takeovers Code, since Chen Minghui’s shareholding exceeds 50%, a mandatory general offer has been triggered. He will offer to acquire all remaining issued shares from minority shareholders at HK$0.35 per share, representing a discount of approximately 28.57% to the market price.

Mingpin Shijia was founded by Chen Minghui in 2008 and specializes in establishing and operating liquor retail chain stores. Adopting a franchise-based model, the company has developed a diversified strategy encompassing offline stores, e-commerce, cross-industry marketing, local lifestyle services, private domain operations, and metaverse initiatives. It currently operates over 3,000 retail outlets across China. After delisting from the New Third Board in 2024, Mingpin Shijia is advancing plans to list on the main board of the Hong Kong Stock Exchange.