The inaugural original artist IP from MINISO Group Holding Limited (MNSO), named YOYO, has reached a significant sales milestone. In June of this year, the entire YOYO product series achieved monthly sales exceeding 1 billion yuan within the Chinese market.

Since the initial series launch in June 2025, YOYO has rapidly expanded into 53 countries and regions within a single year. This pace makes it one of the fastest-growing Chinese-original IPs to achieve large-scale international presence. Over the past year, YOYO has consistently appeared within global cultural and fashion spheres, from events like Paris Fashion Week and the CCTV Spring Festival Gala to settings associated with the Met Gala.

Recently, with the summer movie season gaining momentum, a collaborative series between YOYO and "Toy Story 5" has further heightened market interest. This partnership is driving simultaneous growth in both the IP's popularity and its commercial performance.