On August 29, MOBVISTA (01860) released its interim results for the six months ended June 30, 2025. During the reporting period, the group demonstrated continued strengthening of profitability, with its core programmatic advertising platform Mintegral delivering outstanding performance and driving group revenue to $938 million, representing a substantial 47% year-over-year increase. Adjusted EBITDA reached $88.681 million, up 41% compared to the same period last year. Under efficient operational strategies, the group further unleashed scale effects, maintaining robust and positive overall growth momentum.
As the core growth engine, Mintegral's competitive advantage stems from its AI and machine learning-driven smart bidding system. In 2025, the platform successively launched Hybrid ROAS and IAP ROAS optimization strategies, comprehensively covering in-app advertising (IAA), in-app purchases (IAP), and hybrid monetization scenarios, providing crucial support for advertisers to efficiently enhance ROI. During the reporting period, Mintegral recorded revenue of $897 million, representing a 48.6% year-over-year increase.
Notably, the gross merchandise value contributed by smart bidding products has exceeded 80% of Mintegral's total GMV, becoming the core driver of the group's dual growth in revenue and profit.
In terms of business expansion, Mintegral's gaming category demonstrated exceptional performance during the period, recording revenue of $662 million with a significant 51.7% year-over-year growth. This category contributed 74% of Mintegral's total revenue. Beyond maintaining stable growth in gaming, mid-to-hardcore games and hybrid monetization products have become primary growth drivers. Meanwhile, the group has been actively expanding clients in other verticals in recent years, including e-commerce and utility categories. Non-gaming verticals generated revenue of $236 million, accounting for 26% of Mintegral's revenue.
Furthermore, the report shows that Mintegral now serves clients from approximately 130 countries and regions globally, with traffic coverage spanning over 250 regions. More than 99% of devices originate from overseas markets, demonstrating a solid foundation in international markets.