Shares of fuboTV Inc. (FUBO) surged 5.08% in pre-market trading on Wednesday, following two significant announcements that could reshape the company's future. The primary catalyst appears to be the launch of the Fubo Channel Store, a new feature that promises to enhance the user experience and potentially boost revenue streams.

The Fubo Channel Store, announced early Wednesday, aims to provide consumers with "frictionless access to premium standalone plans." This move is likely seen by investors as a strategic step to increase user engagement and monetization opportunities within the fuboTV ecosystem. By offering easier access to premium content, fuboTV could attract more subscribers and increase average revenue per user, both crucial metrics for streaming companies.

Adding to the positive sentiment, fuboTV also filed an initial statement of beneficial ownership with the SEC, naming The Walt Disney Company as a beneficial owner. While the details of Disney's stake were not immediately clear, the involvement of such a major player in the entertainment industry could be interpreted as a vote of confidence in fuboTV's business model and future prospects. This development may also spark speculation about potential collaborations or strategic partnerships between the two companies, further fueling investor optimism.