A recent global trade outlook survey conducted by HSBC Holdings PLC shows that despite lingering uncertainties around trade policies and tariffs, mainland Chinese enterprises have developed a clearer understanding and better preparedness for the impacts of change as they adapt to the "new normal" of trade. Their confidence in revenue prospects has also strengthened.

Chinese firms are actively expanding their business presence in emerging markets, particularly in Asia and the Middle East, demonstrating strong resilience and operational flexibility in navigating challenges. The survey indicates that 72% of mainland respondents now have a clearer grasp of global trade dynamics compared to six months ago, along with more definitive assessments of business impacts—higher than the global average of 66%.

This increased certainty plays a crucial role in corporate decision-making and future planning, with 54% of mainland respondents anticipating revenue growth over the next two years. Concerns about tariff and trade disruptions affecting income have also eased—only 8% now expect significant revenue impacts in the coming two years, down from 24% six months ago.

Driven by evolving global trade patterns, mainland companies are increasingly focusing on emerging markets like Asia and the Middle East. Regionally, 28% plan to expand business in Southeast Asia, followed by Northeast Asia (24%) and the Middle East (23%). Among individual markets, Saudi Arabia ranks as the top target for Chinese firms.

According to Yuan Jiaqiang, Managing Director of Global Trade Solutions at HSBC Bank (China) Company Limited, as Chinese enterprises accumulate expertise and leadership in emerging sectors such as new energy, consumer goods, and healthcare, "Created in China" is reaching more markets. This helps Chinese businesses build more resilient and diversified operations amid the ongoing restructuring of global trade.

The survey highlights that 36% of mainland healthcare firms and about 20% from energy and materials sectors plan to increase sales to Saudi Arabia—both above global averages. In the growing consumer goods sector, 17% of mainland respondents aim to boost sales in Singapore.