HAICHANG HLDG (02255) surged over 5% in morning trading. As of press time, the stock was up 4.17% to HK$0.75, with trading volume of HK$14.51 million.

On the news front, HAICHANG HLDG recently released its interim results. First-half revenue reached RMB 686 million, down 14.19% year-over-year, while shareholders' losses attributable to the company expanded to RMB 295 million, an increase of 250.41% compared to the same period last year.

During the period, HAICHANG HLDG secured operating rights for a renowned international IP-themed store, driving the company's IP business revenue to RMB 78.06 million, representing a 23% year-over-year growth.

The interim report revealed that the company has initially established an IP operations track in the segmented market. The company hopes to integrate IP commercialization with its consumer entertainment venues including themed apartments, scenic areas, lifestyle hotels, and commercial properties through continued partnerships with globally influential IPs, achieving a new business format of "IP + new scenarios."

Notably, Xianggyuan Holdings Group announced in June this year a strategic investment of HK$22.95 billion in the Hong Kong Stock Exchange main board listed company HAICHANG HLDG. If this transaction is completed successfully, Xianggyuan Holdings will indirectly hold a 38.6% stake in HAICHANG HLDG, becoming its new controlling shareholder.

Kaiyuan Securities noted that this strategic investment will help both parties leverage their complementary advantages. For Xianggyuan, this investment helps complement emerging source markets and complete the "natural scenic area traffic generation + theme park customer attraction" closed loop. It effectively provides HAICHANG HLDG with more strategic development resources while helping supplement the company's operational funding and reduce financial expenses.