SA SA INT'L (00178) Reports Q3 Total Revenue of HK$1.159 Billion, Up 12.5% Year-on-Year

Stock News
01/20

SA SA INT'L (00178) announced that for the third quarter from October 1 to December 31, 2025, the Group's total revenue amounted to HK$1.159 billion, representing a 12.5% increase compared to the same period last year. During the period, offline sales reached HK$952 million, a 12.0% year-on-year increase, accounting for 82.2% of the Group's total revenue; as of December 31, 2025, the Group operated a total of 159 offline stores, an increase of four stores compared to the same period last year. Online sales reached HK$207 million, a 14.9% year-on-year increase, accounting for 17.8% of the Group's total revenue. The third quarter is the peak season for retail, and the Group actively sourced popular trendy cosmetics and personal care products, intensifying promotions during the October National Day Golden Week, the November SA SA Mega Sale, and the December Christmas period, while also collaborating with brand partners to launch limited-time offers, resulting in double-digit year-on-year growth for both online and offline sales. With the continuous increase in the number of mainland tourists visiting Hong Kong and Macau ("Hong Kong and Macau"), stores in the traditional tourist areas of Hong Kong and Macau achieved better-than-expected growth. The Group curated best-selling trendy cosmetics and personal care products, while focusing on strengthening product display, marketing, and promotion strategies, leading to an 11.8% year-on-year increase in offline sales in Hong Kong and Macau to HK$852 million, with same-store sales also rising 14.7% year-on-year; the average transaction value and total number of transactions also increased by 9.4% and 2.9% year-on-year, respectively. Stores in traditional tourist hotspots such as Causeway Bay, Mong Kok, and Tsim Sha Tsui also performed better than expected, with sales from tourists significantly improving, indicating a recovery in tourist spending sentiment; notably, the proportion of mainland tourists visiting Hong Kong who patronized SA SA further increased. Offline sales in Southeast Asia reached HK$101 million, a 14.0% year-on-year increase. As mentioned in the Group's interim results, it will continue to monitor the business performance in Southeast Asia, believing there is still significant room for optimization and improvement in local operations. Due to improved stability in the product supply chain for online platforms, which boosted the efficiency of online platforms, the Group's online sales in the third quarter reached HK$207 million, a 14.9% year-on-year increase. Mainland China is the Group's primary online business market, accounting for 47.5% of the Group's online sales; the Hong Kong and Macau market accounted for 33.6%, while Southeast Asia and other regions accounted for 18.9%. Online platforms in all regions maintained steady growth. During the period, the Group remained active on popular social platforms, including social media commonly used by mainland customers; beyond introducing products and promoting offers, it further disseminated and promoted SA SA's reputation for "genuine products" and "quality service" through online channels, leading to a continuous increase in the number of SA SA members.

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