Bilibili Inc. released its unaudited financial results for the second quarter ended June 30, 2025. The financial report shows that Bilibili Inc.'s total revenue reached 7.34 billion RMB in Q2 2025, representing a 20% year-over-year increase.

In the second quarter, Bilibili Inc.'s advertising business revenue was 2.45 billion RMB, up 20% year-over-year, while gaming business revenue reached 1.61 billion RMB, surging 60% year-over-year.

During the reporting period, improved operational efficiency and rapid growth in high-margin businesses drove Bilibili Inc.'s gross profit up 46% year-over-year, with gross margin rising to 36.5% for the twelfth consecutive quarter of sequential improvement. Both net profit and adjusted net profit reached historic highs at 220 million RMB and 560 million RMB, respectively.

While significantly enhancing monetization efficiency, Bilibili Inc.'s community scale and vitality continued to grow. In Q2, daily active users reached 109 million, up 7% year-over-year and hitting a record high. Monthly active users reached 363 million, up 8% year-over-year, while monthly paying users reached 31 million, up 9% year-over-year. This quarter, users' average daily usage time reached 105 minutes, an increase of 6 minutes compared to the same period last year.

Bilibili Inc. Chairman and CEO Chen Rui stated: "Over the past 16 years, Bilibili Inc. has built a unique community ecosystem through quality content, which has supported our commercialization development and enabled us to achieve profitability. We believe that quality content is always scarce in any era, and it has the power to carry us through historical cycles. Therefore, Bilibili Inc. will continue to adhere to our quality content strategy, amplify our unique value, and drive the continued prosperity of our community ecosystem and further development of commercialization."