Shares of ZIBUYU (02420) climbed more than 6% in early trading on Thursday, last up 4.81% at HK$5.23 with turnover reaching HK$1.12 million.

The company recently unveiled its interim results for 2026, with total revenue hitting approximately RMB 2.827 billion, a year-on-year jump of 44.2%. Net profit attributable to shareholders surged 30.0% to around RMB 138 million, translating to basic and diluted earnings per share of roughly RMB 0.28.

Management attributed the top-line growth to the continued release of the group's brand momentum, with steady strong expansion in its core Amazon channel, while other sales channels—particularly TikTok—delivered multi-fold growth, collectively driving a substantial revenue increase.

During the reporting period, revenue derived from the TikTok channel skyrocketed 662.1% year-on-year to approximately RMB 289 million, lifting its revenue contribution to 10.2%. The business has now officially transitioned from an investment-heavy phase into a stage of scaled profitability.

An earlier analysis based on these strong interim figures highlighted a structural shift in the company's growth drivers. The most prominent signal emerges from the channel mix: while the Amazon business continues to grow steadily from a high base, the non-Amazon revenue share has risen significantly, with TikTok emerging as the new growth engine. This indicates that the benefits of the company's omnichannel strategy are accelerating. Meanwhile, the effectiveness of its AI-powered, full-chain empowerment approach is also beginning to deliver systematic gains.