SEEC Media Group Limited (205) published additional information regarding the acquisition of a 100% equity interest in a target company engaged in e-commerce retail of health and wellness products. The entity operates principally in the People’s Republic of China (PRC), selling weight management products under the Dyesoo brand. According to the announcement, the target group’s net asset value stands at approximately US$74,000, while the agreed valuation emphasizes its growth potential over physical assets.

The targeted business was founded by entrepreneur Mr. Wu Mansheng and has garnered multiple industry recognitions since 2016, reflecting consistent market performance and brand innovation. SEEC Media Group Limited was first introduced to the vendor through a substantial shareholder, Yong Rong (HK) Asset Management Limited. Under the acquisition terms, the target group must achieve a minimum annual profit of RMB3.8 million for the consideration shares to be granted.

Independent valuation placed the fair value of the entire equity interest in the target at approximately RMB41.3 million, using a market-based approach and a median forward P/E ratio of 12.60x (adjusted to 10x for the transaction). The methodology also factored in a 26% discount for lack of marketability and a slight control premium. The board of SEEC Media Group Limited concluded that the considerations are fair and reasonable, aligning with long-term strategic goals in the fast-growing digital media, advertising, and e-commerce sectors.