On June 16th, the CHINA RUYI × Ruyi Films 2026 Strategy Launch Event was held in Shanghai. During the conference, the management of CHINA RUYI (00136) shared the latest developments in its gaming and film & television businesses, with the company's gaming AI tools and Pumpkin Movie AI tools also making their official debut. Furthermore, the company disclosed its strategic plans for future ventures in areas such as short-form dramas and IP derivatives.

Rapid Expansion in Gaming with Multiple Major Titles in the Pipeline

In recent years, the gaming division under CHINA RUYI has adhered to a strategy focused on high-quality products, global expansion, and integrated research and operations. This approach has led to rapid growth in its gaming business, with both operational efficiency and business scale improving simultaneously. In 2025, CHINA RUYI's online game service revenue reached approximately RMB 2.149 billion, accounting for 64.3% of the group's total revenue and establishing it as the primary engine for performance growth. While core products like "Red Alert OL" and "Ragnarok: Love at First Sight" continue stable operations, the launch event showcased 27 new high-quality games. These upcoming titles span genres including SLG, open-world RPG, large-world creature capture games, and a major new global SLG product. Additionally, CHINA RUYI officially released an AI agent designed for developing foundational assets for action-oriented products, a tool already integrated into the R&D production pipeline and in use for existing products. It is understood that the company has achieved scaled AI deployment in areas such as audio generation, post-production, and procedural content generation. Core proprietary technologies like "AI Sports Event Tactical Formation Intelligent Analysis" and "Video-Driven Non-Physical Motion Capture" are expected to significantly enhance the efficiency of action resource production and shorten development cycles.

Pumpkin Movie Launches 100 Self-Produced Short Drama Plan, Continuously Expanding Content Library

As an ad-free subscription platform under CHINA RUYI focused on the film and television sector, Pumpkin Movie unveiled its 2026 content strategy at the event. The plan involves fully launching a member-exclusive self-produced drama initiative, driving the construction of an AI-powered film and television creation ecosystem through a dual focus on technology and funding. In 2026, Pumpkin Movie will maintain its efforts to introduce high-quality global copyrights while simultaneously building a matrix of "small yet refined" self-produced content. The platform plans to release 100 short drama series annually, with each episode lasting 20 minutes and each season comprising no more than 15 episodes, covering diverse genres such as fantasy, historical fiction, and animation. Currently, AI-powered projects like "Strange," "White Snake," and "Pirate Queen" are already in production. To ensure a steady content supply, the platform will introduce three major support initiatives covering funding, technology, and monetization. These include allocating special annual funds for content development, project solicitation, and promotional partnerships, opening the proprietary Vox intelligent creation system to partners to enhance production efficiency through large model workflows and customized tools like expression and motion transfer, and establishing multiple monetization paths. For promotion and monetization channels, the BitReel App is scheduled to launch overseas by the end of this year, supporting the screening of short/medium-length and interactive dramas in multiple formats and enabling real-time on-chain revenue sharing, complementing the guaranteed distribution model of the domestic Pumpkin Movie App.

Future Outlook with a Robust Project Pipeline

Looking ahead, a rich pipeline of projects provides ample ammunition for future development. It is reported that several films have completed production, including the domestic comedy "Johnny Keep Walking!", Shen Teng's "Welcome to Dragon Restaurant," and Jia Ling's directorial and starring vehicle "Blossoms Everywhere." Wang Baoqiang's directorial debut "Tough Guy" has released its first trailer. Other heavyweight projects in the pipeline include "Cold War 1994," "Forbidden Wildlands," "The Wandering Earth 3 (Parts 1 & 2)," "Guide to Opening a Prosperous Shop," "Legend of Judge Bao," "Journey to the West: The Real and Fake Monkey King," as well as animated film projects from a series-based collaboration with Light Chaser Animation, all of which are progressing steadily.

Investment and M&A Builds Industrial Ecosystem, Five Business Segments Create Competitive Moat

Adhering to a development philosophy of "content as the root, technology as the wings," CHINA RUYI continues to expand the boundaries of the entertainment industry, steadily evolving from a traditional film and television enterprise into a data-driven, integrated online-offline cultural technology platform. The company has now established five core business segments encompassing content creation, film and television production, technology enablement, omnichannel distribution, and IP derivative development, forming a complete industrial ecosystem. Through strategic investment in Ruyi Films, the company now operates over 700 directly managed cinemas across 350 cities in China, holding the top position in national box office market share for 17 consecutive years, thereby achieving full-process integration from content creation and production to terminal exhibition. In the gaming sector, Ruyi Jingxiu has built a mature long-term operations system. While continuing to unlock the value of core products, it is launching multiple differentiated, high-quality new games to further expand its user base and market reach. In early 2026, the company completed a strategic investment in Aishu Technology, a leading global enterprise in the AI video field, whose core product PixVerse boasts over 100 million global users. This investment is expected to create a synergistic "technology + industry" empowerment effect. Simultaneously, leveraging its in-house film and television IP library, Ruyi Films' omnichannel network, and the mature product design and market operations capabilities of the collectible toy brand 52TOYS, the company is deepening its efforts in IP commercial development to cultivate new growth drivers.

From the implementation of gaming AI tools to AI empowering a diverse content matrix, and the synergistic formation of five business segments—the growth logic of CHINA RUYI is shifting from linear growth in a single track to a multiplicative effect driven by multi-industry collaboration and resonance.