National Day Holiday Tourism Report Released! Gansu Province's Order Growth "Outpaces" National Average

On October 8th, the 8-day National Day and Mid-Autumn Festival holiday officially concluded. Trip.com Group Limited released the "Trip.com 2025 National Day and Mid-Autumn Festival Tourism Report," showing that domestic long-distance travel orders increased by another 3 percentage points, with in-depth experiences becoming mainstream. Gansu's overall tourism order volume grew 17% year-over-year, 7 percentage points higher than the national average, ranking first in growth rate among western provincial-level administrative regions. Lanzhou grew 12%, 5 percentage points higher than the northwestern provincial capitals' average.

Gansu's Speed: Silk Road Corridor Becomes "Long-Distance Tourism Golden Route"

The Trip.com 2025 National Day and Mid-Autumn Festival Tourism Report shows that Gansu's holiday order volume grew 17% year-over-year, 7 percentage points above the national average, ranking first in western China. Main source markets were highly concentrated along the "Silk Road High-Speed Rail + Aviation Dual Axis" - Beijing, Xi'an, Chengdu, Shanghai, and Xining contributed 59% of visitor flow, with Beijing tourists accounting for 21%, booking "Mogao Caves + Singing Sand Dunes + Rainbow Danxia" combination tickets an average of 22 days in advance.

For transportation, "flight + local chartered vehicle" became mainstream: Lanzhou Zhongchuan Airport's holiday arrival and departure orders grew 28% year-over-year, Trip.com platform's "Hexi Corridor Loop" sales increased 75% year-over-year, with Zhangye-Jiayuguan-Dunhuang segment orders growing 68%. The Duku Highway Gansu extension's "grassland + danxia" combination drove orders for attractions along the route like Zagana and Pingshan Lake Grand Canyon to grow an average of 45%.

During the holiday, Singing Sand Dunes and Crescent Lake, Mogao Caves, Zhangye Rainbow Danxia, Jiayuguan Pass, and Gannan Zagana ranked as the top five popular destinations. World-class Silk Road heritage sites upgraded "long-distance check-ins" to "in-depth stays," with tourists across Gansu staying an average of 2.3 nights, extending 0.4 nights year-over-year.

Trip.com Research Institute noted that Gansu possesses unique "Silk Road World Heritage + Qinghai-Tibet Plateau Gateway" resources, perfectly matching the new consumer psychology of "paying for experiences."

Lanzhou's Central Position: 12% Growth Rate Behind the 48-Hour Vacation Model

As Gansu's gateway, Lanzhou's holiday order volume grew 12% year-over-year, 5 percentage points higher than the northwestern provincial capitals' average. Hotel order structure significantly optimized: high-star hotels grew 18%, leading low-star hotels by 8 percentage points, indicating "Yellow River cultural vacation" is elevating consumption levels.

The Trip.com 2025 National Day and Mid-Autumn Festival Tourism Report shows that source markets highly overlap with the province's overall pattern, but stay duration significantly lengthened. Out-of-town visitors in Lanzhou stayed an average of 2.0 nights, up 0.3 nights year-over-year, with "transit hub" transforming toward "destination."

Popular attractions showed "museum + Yellow River night cruise + light outdoor activities" triple driving force - Gansu Provincial Museum, Lanzhou Ink Wash Danxia, and Yellow River Tower dominated daytime traffic. At night, the "Yellow River cruise + sheepskin raft + light show" combination saw search popularity grow 200% compared to pre-holiday levels, becoming the traffic key to retaining overnight guests.

Hexi Corridor Upgrades "Holiday Hotspot" into "Year-Round Evergreen"

The Trip.com 2025 National Day and Mid-Autumn Festival Tourism Report shows Hexi Corridor orders accounted for 54% of Gansu's total orders, with Dunhuang, Zhangye, and Jiayuguan contributing 42%. Dunhuang tourists stayed an average of 2.4 nights, up 0.5 nights year-over-year, with high-end guesthouses within scenic areas experiencing "one room hard to find" situations, driving overall average spending up 18%.

Seasonal experiences are extending consumption duration. The Zhangye Rainbow Danxia + Yanzhi Mountain Grassland + Shandan Military Horse Farm combination saw holiday chartered vehicle orders grow 70% year-over-year, with tourists choosing "Xining entry, Lanzhou exit" Qilian loop routes, playing an average of 4.2 days.

Trip.com Research Institute pointed out that Gansu combines "Silk Road World Heritage + Qilian Mountains World-Class Landforms" dual IP, possessing first-mover advantages to transform "holiday hotspots" into "year-round evergreen" destinations.

Longdong Inbound Tourism: Dunhuang Mogao Caves Become International "Traffic Key"

Inbound tourism became new growth for Gansu's holiday economy. The Trip.com 2025 National Day and Mid-Autumn Festival Tourism Report shows Gansu's holiday inbound tourism orders grew 100% year-over-year, with Dunhuang, Lanzhou, Zhangye, Jiayuguan, and Gannan contributing over 80% of the share.

South Korea, Malaysia, the United States, Japan, and Germany ranked as the top five source markets, with South Korea accounting for 26%, becoming the largest inbound market. American and German tourists stayed an average of 3.3 nights, 0.5 nights longer than domestic tourists, showing stronger spending power.

Among destinations, Mogao Caves, Zhangye Rainbow Danxia, Jiayuguan Pass, Zagana, and Maijishan Grottoes ranked as the top five foreign visitor check-in spots.

For air routes, Lanzhou-Seoul, Lanzhou-Kuala Lumpur, and Dunhuang-Hong Kong charter flights averaged over 88% load factors during the holiday, laying foundations for continued international source market growth in 2026.

Trip.com predicts that with the 240-hour transit visa-free policy combined with international route recovery, Gansu's inbound tourism could grow another 50% during the same period next year, becoming an international traffic gateway as "China's Silk Road Window to the World."