SINOMEDIA (00623) announced its interim results for 2025, reporting revenue of RMB 183 million (same currency unit applies below), representing a 45% decrease year-on-year. The company's profit attributable to equity shareholders reached RMB 32.948 million, an increase of 10% compared to the same period last year. Earnings per share stood at RMB 0.071.

During the period, revenue from TV media resource operations totaled RMB 91.486 million, compared to RMB 176.5 million in the corresponding period last year, marking a 48% decline. Throughout the review period, advertising expenditure from clients in consumer goods, tourism, automotive, healthcare and pharmaceutical sectors decreased significantly compared to the same period last year.

To address the pressures and challenges brought by weakening consumer demand and to balance the risks and opportunities facing the advertising market, the Group further optimized and adjusted its TV media resources while appropriately controlling operational costs. Since the beginning of the year, the company ceased acting as agent for CCTV-4's "Today's Focus" and "Cross-Strait" programs on the Chinese International Channel.

Meanwhile, the Group has been working to enhance operational efficiency and product competitiveness through optimized marketing strategies, integrated marketing resources, and improved incentive measures, striving to maintain stable development of this business segment.