On June 2nd, the brand Li Ning (02331) officially announced a long-term partnership with four-time NBA champion, two-time regular season MVP, Olympic gold medalist, American basketball player Stephen Curry and his Curry Brand.

The collaboration will be built on co-branding, focusing on the development of multi-category professional sports equipment, the promotion of sports culture, and connecting with the new generation of young sports enthusiasts. Together, the partners aim to explore greater possibilities for the global development of both the Li Ning and Curry brands.

Li Ning is a Chinese professional sports brand founded in 1990 by Mr. Li Ning, a world-renowned Olympic gymnastics champion, giving it unique athlete DNA. Stephen Curry, as one of the most globally influential contemporary athletes, has redefined modern basketball with his creative play and inspired a new generation through his continuous breakthroughs and innovative performances.

This partnership stems from both a spiritual resonance between the two top athletes, Li Ning and Stephen Curry, and a high degree of alignment in the vision and philosophy of their respective brands.

"I hope the Curry Brand can become one that is deeply committed for the long term, drives progress in sports, and creates a real impact for athletes worldwide," said Curry. "That's what excites me about this partnership with Li Ning. Mr. Li Ning is a brand founder who was an athlete first. We both believe that sports can change lives and inspire the next generation. I've felt this in our conversations and in my hands-on experience with the products. Li Ning possesses top-tier product capability and innovation, which gives me confidence that together we can create and expand in basketball, golf, and active lifestyle areas. This collaboration means the Curry Brand can move forward hand-in-hand with a partner that truly understands and shares our standards and vision."

The R&D innovation strength and professional product capability of the Li Ning brand were also key factors in reaching this agreement. Curry expressed high praise for this, stating, "The quality, comfort, and performance of Li Ning shoes are what impressed me the most. They help me feel confident on the court and assure me that Li Ning can support the Curry Brand in realizing its pursuit of innovation and design."

Mr. Li Ning, founder of the Li Ning brand and Group Chairman, said, "Sport has the power to ignite passion and continuously inspires generation after generation of young people to break through their limits and unlock their potential. The Li Ning brand and Stephen Curry share the same understanding and pursuit of sport. This collaboration reflects both sides' dedication to professionalism, commitment to the spirit of innovation, and focus on and promise to the new generation of sports participants. We look forward to using this as an opportunity to keep breaking new ground and opening up fresh possibilities in the global sports arena."

Moving forward, the two parties will jointly promote the global development of the Li Ning and Curry brands. Starting with basketball and golf, they will cover diverse sports scenarios, continuously inspiring the new generation of sports enthusiasts with innovative products, diverse cultural content, and unique sports experiences, enabling more people to surpass themselves and achieve their dreams through sport.