MOBVISTA (01860) saw its shares surge by nearly 8% before the noon session. At the time of writing, the stock was up 6.04%, trading at HKD 20.18, with a turnover of HKD 680 million. The positive movement comes amid news that Google is introducing new personalized advertising features within its AI shopping tools, marking a critical step for the tech giant in the AI monetization race.

A research report from Changjiang Securities suggests that advertising agencies may transition from pure advertising agency services to marketing technology services by adding new offerings like GEO services, potentially creating new business models. These agencies might shift towards subscription-based or performance-based payment models in the future, which could further enhance their profitability.

Cinda Securities pointed out that revenue from MOBVISTA's programmatic platform, Mintegral, has maintained a steady growth trajectory. In Q3 2025, Mintegral achieved revenue of USD 508 million, a year-on-year increase of 26.2%, accounting for approximately 95.5% of the group's total revenue. Since May 2023, Mintegral has launched four intelligent bidding products based on AI and machine learning, continuously optimizing advertising performance around the core needs of advertisers.

By consistently expanding the types of advertisers it partners with, MOBVISTA has achieved significant breakthroughs in its multi-vertical development strategy. This has led to a further optimization of the advertising budget structure and a more balanced business layout.