KUAISHOU-W's Wang Jianwei: Accelerating Mini-Games and Content Monetization, Anticipates Revenue Sharing to Surpass 100 Million in Coming Year

Deep News
08/29

On the afternoon of August 29th, at the 2025 KUAISHOU-W Photosynthesis Creator Conference, Wang Jianwei, Senior Vice President and Head of E-commerce Division and Commercialization Division at KUAISHOU-W, delivered a keynote address.

Wang Jianwei indicated that targeting opportunities with significant commercial potential such as short dramas and mini-games, KUAISHOU-W will continuously optimize monetization pathways, expecting to generate revenue sharing in the hundreds of millions for creators over the next year.

"The trillion-scale e-commerce ecosystem provides creators with more efficient operational foundation, while diverse monetization models offer creators broader revenue generation opportunities," Wang stated.

Platform data reveals that KUAISHOU-W creators publish over 6.6 million pieces of commercial content daily, attracting more than 320 million users and generating commercial returns for 3.7 million creators.

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