Stock Track | EAST BUY Soars 6.49% Intraday on Strong Earnings and Positive Analyst Outlook

Stock Track

02/05

EAST BUY's stock soared 6.49% during intraday trading, reflecting strong investor sentiment following the company's latest financial results.

The surge comes after the company announced interim results for the period ending November 2025, showing a 5.7% year-on-year revenue increase to RMB 2.3 billion and a turnaround to a profit of RMB 239 million from a loss in the same period last year. Gross profit also rose 14.5% to RMB 841.6 million.

Analysts attribute the positive performance to EAST BUY's effective multi-livestreaming room and multi-host strategy, along with the development of high-margin self-operated products. Daiwa Capital Markets has turned more positive on the group, noting that operational challenges have been overcome, with strong own brand development, structural cost reductions, and the launch of non-Douyin sales channels providing growth opportunities.

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