EAST BUY (01797.HK) saw its stock price soar by 7.02% during intraday trading on Monday, marking a significant recovery in sentiment.

The surge follows a period of market digestion of prior negative catalysts related to management instability. Recent developments included CEO Sun Jin stepping down from key positions at two New Oriental Group subsidiaries and the departure of at least five core anchors since April, reportedly linked to new management reforms. These events had previously triggered consecutive declines in the stock.

Industry analysts have noted that the operational impact of these personnel changes is limited, as each business segment has dedicated professional teams in place. Furthermore, the company's previously announced expansion initiatives remain on track, including the planned Hangzhou live-streaming studio, a 50% expansion of the product team, the launch of 200 new products over the past three months, and plans to recruit additional product managers. This combination of absorbed negatives and continued execution on growth plans is supporting the current recovery in investor confidence.