Shares of BLOKS (00325) climbed nearly 3% in Hong Kong trading, last up 2.3% at HK$75.50 with turnover reaching HK$3.32 million. The positive move follows the company's release of its 2026 interim results, showing first-half revenue of RMB 1.776 billion, a 32.7% year-on-year increase, and net profit of RMB 387 million, up 30.5% from the prior year.

Revenue growth of 32.7% during the period was mainly driven by the company's拼搭 character toys segment, which recorded a 26.5% increase in sales volume and 19.6% growth in revenue for the six months ended June 30, 2026. This reflects sustained volume expansion under stable pricing dynamics. Notably, revenue from the company's value-priced products, priced at RMB 9.9 retail, reached RMB 346.9 million with sales volume of 77.5 million units, accounting for 47.6% of total unit sales during the period.

In a research note, Citi raised its earnings forecasts for BLOKS following the first-half results, citing better-than-expected overseas expansion and profit margin performance. The bank believes the company's trajectory toward its 2026 growth targets is becoming clearer, with overseas expansion, new product categories, and IP diversification initiatives showing tangible results.